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Adwords Help top Mistakes in Adwords Managment 1. Long list of less than targeted keywords 2. Not identifying unique aspects of your product or service 3. Lack of keywords in your ad text 4. Directing users solely to your home page 5. Creation of single Ad Groups 6. Utilizing single campaigns 7. Using broad match only 8. Failure to optimize Ad Serving for your ads 9. Not tracking results 10. Entering the content network without modifying bids Long List of Less Than Targeted Keywords When you first set out to create your AdWords campaign it is of utmost importance that you do not go "keyword crazy", what this means is that you must not create long lists of irrelevant and generic keywords. For example if you were an automotive dealership then it would not be in your best interest to target the keyword "truck". The reason being is that the cost per click (CPC) for such a generic keyword would be incredibly high when compared to a more descriptive relevant keyword such as "T-Z783 Extended Cab". An example of an irrelevant keyword which would not produce conversions if you strictly conducted automotive sales would be "tail light covers" the phrase may bring visitors to your website but if they do not find what they are looking for when they get there they will be gone just as quickly as they arrived. Not Identifying Unique Aspects of Your Product or Service Before implementing your AdWords campaign you must first understand exactly what it is that makes you stand out from your competition. By identifying your unique products or services you will have a lot more clarity on how to rise above your competitors and zone in on the keywords or phrases that are unique to your business. I would recommend that you perform an analysis of your competition, have a look and see what they are doing and which phrases they are using. After conducting a competition analysis and after understanding what makes your products or services unique you will be able to come up with a strategy that will topple your competitors. Lack of Keywords in Your Ad Text for More information VISIT ADWORDSHELP.NET